Hoax mfg is a DIY skate clothing company founded in Santa Cruz, California. We don't believe the Hoax we see in our everyday lives. Whether it's the government, mass media, or other people's expectations on what a successful life consists of... it's all just a Hoax. You must question everything you hear, read and are told. We don't like the way things are run in this world, and instead of sitting idly by and told what to consume, we've decided to take a stand, speak our message, and make our clothing the way we want to. If you don't like the way things are done, then do it yourself.
Our skate team supports us and helps spread our message around the world by repping our tshirts, flannels, shorts, and mesh caps and spreading our Hoax propagandha. The US skate team is: Zarosh, Frank Shaw, Richard Kirby, Adam Benson, Nolan Johnson, Skreetch, Jeremy Smith, and Dan Robinson. In Europe we've got Kevin Wenzke, Jose Noro, Koeki, Pär Magnusson, Jake Snelling, Max Shrädder, Tim Bijsterveld, Iain Young, Jason Parkes, Snoken and down under in Australia we got Tony Chavez. And remember kidz, it's all just a Hoax... mfg,