Hoax mfg is a DIY skate clothing company founded in Santa Cruz, California. We don't believe the Hoax we see in our everyday lives. Whether it's the government, mass media, or other people's expectations on what a successful life consists of... it's all just a Hoax. You must question everything you hear, read and are told. We don't like the way things are run in this world, and instead of sitting idly by and told what to consume, we've decided to take a stand, speak our message, and make our clothing the way we want to. If you don't like the way things are done, then do it yourself.

Our skate team supports us and helps spread our message across USA and Europe by repping our tshirts, button-ups, pants, shorts, and hats and spreading around our Hoax propagandha. The US skate team is: Zarosh, Richard Kirby, Matt Contreras, Adam Benson, Dan Robinson and Tanner Zelinsky. In Europe we've got Kevin Wenzke and Jason Parkes (Germany), Pär Magnusson and Andreas "Snoken" Lindstrom (Sweden), Koekie (Belgium), Tim Bijsterveld (Netherlands), Jose Noro (Spain) and Jake Snelling (England). On flow are Yoeri Vromans (Belgim), Jeremy Smith (Houston, Texas), Max Shrädder (Germany) and Linus Rösell (Sweden). And remember, it's all just a Hoax... mfg,